The German car designer made his name at Audi and Volkswagen, working on their late ‘90s revival. He can put his name next to the TT, the remarkably clean A6 and A3, and he was part of the team that did the new Beetle. Most importantly, however, is his move to Kia in 2006. It’s Schreyer who made the little Korean cars look not like crapy knockoffs a half-step ahead of Chinese copyright-infringers, but rather classy, desirable machines. You might actually buy a Kia now. That was unthinkable before Schreyer moved in. There has been no more momentous turnaround in design than Schreyer’s mass-market design work, making him the best car designer working today.